Music Technology Tower is the new headquarters for Tencent Music and Entertainment Group (TME) in Houhai Central, Shenzhen's vibrant technology and financial hub. After AS+GG won the design competition in August 2022, the project broke ground in January 2023. Construction of the basement structure was successfully completed in October 2024, with the building set for completion by the end of 2027.

音乐科技大厦是腾讯音乐娱乐集团 (TME) 的新总部，位于深圳充满活力的科技和金融中心后海中心。AS+GG 于 2022 年 8 月赢得设计竞赛后，该项目于 2023 年 1 月破土动工。地下室结构施工于 2024 年 10 月顺利完成，大楼预计于 2027 年底完工。

The headquarters will showcase Tencent’s global music entertainment platform, serving as high-quality office space for 4,000 employees. The project features comprehensice program of office, retail, exhibition, performance, cafeteria, fitness, roof garden, facility management, a public open plaza, and a 2,200-square-meter bus terminal.

总部将展示腾讯的全球音乐娱乐平台，为 4,000 名员工提供高品质的办公空间。该项目拥有办公、零售、展览、表演、自助餐厅、健身、屋顶花园、设施管理、公共开放广场和 2,200 平方米的公交总站等综合项目。

As the Design Architects, AS+GG drew inspiration from TME's vision of creating endless possibilities through music, innovation, and technology to create a headquarters that offers a truly lyrical experience. As the strategic gateway to Shenzhen’s high-tech district and a connector to the public parks system, the project values public inclusion as one of the fundamental design principles.

作为设计建筑师，AS+GG 从 TME 通过音乐、创新和技术创造无限可能的愿景中汲取灵感，打造一个提供真正抒情体验的总部。作为深圳高科技区的战略门户和公共公园系统的连接点，该项目将公共包容性作为基本设计原则之一。

In order to broadcast its purpose, the building pulsates with movement. The design vocabulary is fluid and flows seamlessly between soft and poetic, lyrical, dynamic, and bold, blending public and private spaces while maintaining efficient wayfinding. Spatially, the program is organized around a series of interconnected "stages," which are versatile areas designed to host public events and support a wide range of activities such as exhibitions, performances, work, research, and relaxation. This emphasizes flexibility, functionality, and a celebratory approach to community engagement.

为了传达其目的，建筑充满了动感。设计语汇流畅，在柔和与诗意、抒情、动态和大胆之间无缝流动，融合了公共和私人空间，同时保持了高效的寻路。在空间上，该项目围绕一系列相互连接的“舞台”组织，这些“舞台”是多功能区域，旨在举办公共活动并支持各种活动，如展览、表演、工作、研究和休闲。这强调了灵活性、功能性和对社区参与的庆祝方式。

The performance-driven design focuses on optimizing energy efficiency while enhancing occupant comfort. The adaptive façade features variable module spacing and vertical shading fins carefully designed to enhance the building’s organic form, maximize unobstructed views, and provide effective shading tailored to the surrounding environment and context.

性能驱动的设计侧重于优化能源效率，同时提高居住者的舒适度。自适应立面具有可变的模块间距和垂直遮阳板，经过精心设计，可增强建筑的有机形态，最大限度地提高无遮挡视野，并提供适合周围环境和背景的有效遮阳。

The façade is articulated with soft white fins that provide shading while minimizing heat gain in Shenzhen’s hot subtropical climate. Dichroic glass accents spiral upward in a rhythmic pattern, shimmering with light and transforming in appearance depending on the angle and time of day. The building's organic form and dynamic details not only enrich the aesthetic experience but also improve functionality by reducing the façade surface area by 2.6%.

外墙采用柔软的白色鳍片连接，在深圳炎热的亚热带气候下，既能遮阳又能减少热量增加。双色玻璃饰面以有节奏的图案向上盘旋，在光线下闪闪发光，外观根据角度和时间而变化。建筑的有机形式和动态细节不仅丰富了审美体验，而且还通过将外墙表面积减少 2.6% 来提高功能性。

The full approach reduces solar heat gain by 25% while ensuring abundant natural daylight with minimal glare. Materials were strategically chosen and applied based on performance and demand, achieving both carbon efficiency and cost-effectiveness. At its top, the building incorporates solar PV panels that power night lighting behind the dichroic glass, transforming it into a vibrant, 24/7 urban icon that embodies music and technology. The total installed capacity of the PV panels is 62.29kWp.

全方位方法将太阳热增益减少 25%，同时确保充足的自然光和最小的眩光。根据性能和需求，战略性地选择和应用材料，实现碳效率和成本效益。在建筑顶部，建筑采用了太阳能光伏板，为双色玻璃后面的夜间照明供电，将其转变为一个充满活力的 24/7 城市标志，体现音乐和技术。光伏板的总安装容量为 62.29kWp。

Client：Tencent Music Entertainment Technology (Shenzhen) Co., Ltd.

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