这是第四次与阿里巴巴的合作，尤其是现在和生态链日趋成熟的阿里的合作是一次打破城市综合项目同质化的机遇。在设计过程中我们需要综合考虑如何回应严苛的基地条件，如何结合阿里的强关联企业业态，如何利用大数据推演而不仅仅依赖经验，如何面向未来人群等等方面，综合所有元素并做出了精准的回应。

This is our fourth collaboration with Alibaba. Now that we’ve developed an established partnership, Alibaba has given us the opportunity to break the mould of homogeneity for comprehensive urban projects. There are a number of factors to be considered throughout the design process: How should we respond to the stringent requirements of a headquarters project? How can we integrate Alibaba’s well-established corporate identity? How can we make use of big data rather than simply relying on experience to draw conclusions? How can we ensure the project’s viability for future generations? To formulate a precise response, we must consider each of these factors in tandem.

武汉阿里中心原名阿里巴巴华中总部暨产业社区基地，将汇聚包括阿里巴巴经济体及产业生态企业、新零售等业态。基于对阿里巴巴企业文化的研究与挖掘，以及阿里巴巴对办公产业与商业互动结合的需求，Benoy创造性地提出了“阿里立体校园AliCampus”的概念。在赋予传统商办功能全新的理念的同时，叠加延伸出“挑战空间”，“迭代空间”，“韧性空间”和“治愈空间”等创新理念空间，积极面向未来年轻客群，为同质化严重的城市综合项目注入新鲜话题。项目地上建筑面积约30万平方米，规划建设两栋分别为280米和190米，共21万平方米的阿里巴巴生态办公塔楼与9万平方米的新零售商业枢纽。项目将引领阿里巴巴数字孪生产业概念的落地，带动线下实体商业的转型，提升阿里巴巴在中部地区的影响力。

The Wuhan Ali Centre originally called Alibaba Central China Headquarters & Industrial Community brings together various elements of Alibaba’s business, including economy, industrial ecology and new retail. Based on in-depth research of Alibaba’s corporate culture and the interaction between offices and businesses, Benoy formulated the AliCampus concept. The project not only introduces new concepts to traditional commerce, but also creates further creative space for challenges, iterations, resilience and resolutions. This helps to cater for future, young customers, and injects some vitality into a comprehensive urban project, which are usually highly homogeneous. The project has a floor area of approximately 300,000 square meters. Two Alibaba ecological office towers with heights of 280 meters and 190 meters respectively and a total area of 210,000 square meters are planned for construction along with a new retail business hub that has an area of 90,000 square meters. The project is set to implement Alibaba’s Digital Twin industry concepts, drive the transformation of offline businesses, and enhance Alibaba’s influence in Central China.

服务范围：总体规划、建筑设计

类型：综合体、办公、商业、休闲

客户：阿里巴巴

规模：450,000平方米

来自（SEE MORE）   benoy