武汉万象城是新的零售开发项目，位于中国中部人口最密集的城市，以生活方式设计为主导。Lead8 为 190,000 平方米的零售裙楼和商业街提供建筑和室内设计。

MixC Wuhan is a new retail development that anchors a major lifestyle driven urban destination in central China’s most populous city. Lead8 delivered the architecture and interior design for the 190,000sqm retail podium and shopping street.

此地标性开发项目位于汉口区中心地带，面向武汉中央商务区，设有七层万象城购物中心和步行街区，连接上方的两座商业办公大楼和四栋住宅楼。凭借其地理优势，项目每个部份都与一系列交通设施接轨，四通八达。

Located in the central Hankou District, facing the Central Business District in Wuhan, the landmark development features the seven-storey MixC retail mall and pedestrian shopping street connected to and supporting two commercial office towers and four residential buildings above. With its central location, each component benefits from the proximity to a range of transport connections.

设计愿景为将项目打造为城市中心的耀眼瑰宝。设计概念旨在构建互动感的城市界面，为该区打造命脉。设计与城市自然和周边氛围相互协调，同时亦形成强烈对比。

The vision for the scheme was to be a jewel in the heart of the city with a concept that creates an interactive city interface, creating a pulse in the central district. The design brings an energy that harmonises with, yet also contrasts the city’s natural and urban edge.

与传统的 “封闭盒子” 购物中心不同，武汉万象城通过创造多样化的空间和多层次的绿色体验作为零售空间的引子。标志性的“水晶之冠”透明天幕成为了该项目独有的设计，赋予武汉万象城强烈的城市认同感。

Unlike traditional ‘closed box’ shopping malls, the design of MixC Wuhan has aimed to open the retail development by creating diverse spaces and multi-level green experiences. The iconic ‘Crystal Crown’ forms the overall IP for the project, giving the scheme its strong sense of identity in the city.

透明天幕的双层立面采用交互式设计，将媒体照明效果提升到新的水平。立面展示了奇幻及明亮的设计，以彩虹般的色彩照亮了整个开发项目。引人注目的设计打破了传统的购物经验，为该区及所有访客提供崭新体验。 “水晶之冠”的透明天幕同时启发了室内设计，形成了曯目的主中庭，与建筑设计相呼应并产生了协同效果。

The Crystal Crown’s double-skin facade features an interactive design that brings media lighting effects to new levels. The facade displays magical, luminous designs that light up the development in a rainbow of colours. The eye-catching display propels the development beyond the typical and delivers an experience to the district and to all that visit. The ‘Crystal Crown’ has also inspired the interior design, forming the striking main atrium from within, bringing a synergy with the architecture.

商场的主要入口采用了独特的设计，将自然和外围城市延伸到建筑设计中。西北入口以优雅及引人注目的多层玻璃作卖点，东北入口则有着梯田式的建筑层次，为公众互动和活动提供了共享的开放空间。

The major entrances feature distinctive designs by bringing the juxtaposition of the natural and urban edge to the architectural design. The northwest entrance is defined by an elegant and striking multi-storey glass design. In contrast, the northeast entrance showcases terraced architecture that provides co-shared open spaces for public interaction, activities and events.

项目旨在最大限度地增加整个场地的人流量，行人可达性是整个设计的首要考虑。中庭的四个入口均经过策略性定位以方便游客，而项目的各个多层平台则能吸引外围访客。

The development has been planned to maximise footfall across the site, placing pedestrian accessibility at the top of the agenda. The podium benefits from four entrances, strategically positioned for visitor convenience. Multi-level terraces on each side of the scheme help to curate the arrival experience into the development.

零售室内空间方面，设计灵感来自当地促使武汉蓬勃发展的河流。项目分为三个不同区域，B1 的庭院、L1 至 L5 的高端花园以及 L6 和 L7 的美学花园。荟萃文化、自然与生活方式，项目上层糅合建筑特色和自然美景，贯穿整个室内的走廊空间。宽敞的天窗让绿色植物茁壮成长，同时将自然光线引进物业之中。

Inside the development, the retail design takes inspiration from the river, from which Wuhan sprang and prospered. The development is zoned into three distinct destinations, The Courtyard on B1, The Luxury Garden from L1 to L5, and The Aesthetic Garden on L6 and L7. Celebrating culture, nature, and lifestyle, the upper levels showcase an eclectic mix of architecture and natural forms as part of an indoor street. Expansive skylights allow greenery to thrive and daylight to illuminate the interiors.

作为可持续设计元素的一部分，多层绿化空间、地面景观、平台及顶层花园有助强化城市和繁嚣中央区的景观。这个新打造的自然空间回应了社区的需求，让游客享受、放松和沉浸在绿色环境中。

As part of the sustainable design attributes, the multi-layered green spaces, ground scapes, terraces and roof gardens help to replace landscape within the city and developed central district. The new natural areas are designed with the community in mind, for visitors to enjoy, relax and immerse in green surroundings.

客户：华润置地

服务范围：建筑设计 (零售)、室内设计 (零售)

规模：190,000 平方米

来自（SEE MORE）   Lead8