珠海优特综合体 | LINK Design Group

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珠海坐落在广东省的西南部,珠海的别称是“千岛城”。这座临海的城市以美丽和优雅的花园式景观,以及城市氛围著称,被称作是“海上明珠”。


Located in southwest of Guangdong province, Zhuhai is nicknamed “city of hundred islands”. The oceanfront city is famous for its beautiful and elegant garden-like, urban atmosphere and is considered to be “the pearl of the sea”.


联昆设计公司受委托创建一个新的综合用途的中心,专注于户外生活方式。开发商寻求创新设计来吸引理想的零售品牌,联昆提出了一个零售业方案,其中包括带花园的屋顶餐厅和梯田式的商业街,以吸引客户和商业。


LINK Design Group was commissioned to create a new mixed use center focused on outdoor lifestyle. The developer sought out innovative designs to attract desirable retails brands and LINK proposed a retail program to include rooftop dining with gardens and terraced street retail to appeal to customers and businesses alike.


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总体规划围绕着一个有户外剧场和互动水景的露台中央广场进行。联昆设计了珠海优特综合体项目,该项目从海水侵蚀石材的自然现象中汲取灵感,设计创造出体现水的运动的优美曲线。


The masterplans massing flow around a terraced central plaza with an outdoor theater and interactive water feature. LINK designed the Zhuhai Unitech mixed use project, taking inspiration from the natural phenomenon of sea water eroding stone, by creating beautiful curves that reflect the movement of water.


设计的总体特征是简约、迷人、热情和务实。一条户外零售街将广场分隔开,连接场地的东侧和西侧,并引导游客走进这里。“尤特街”环绕开发区的中心,行人可以从室内到室外自由走动,形成一个连续的环路,将购物中心的大厅和零售的“街道”连接起来。沿着这条街,有特有的夸大和缩小区域,游客可以在复杂的建筑中蜿蜒而行,这样就创造出丰富和独特的购物体验。


The overall character of design is minimalist, charming, welcoming, and pragmatic. An outdoor retail street dissects the plaza, connecting the east and west end of the site and guiding visitors into the project. Looping through the center of the development, “Unitech Street” invites pedestrian circulation from indoors to out, creating a continuous loop that connects the mall concourses and an outdoor retail ‘street’. Along the street, are specific areas of expansion and contraction allowing for visitors to meander through the complex and creating a rich, unique shopping experience.


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它为顾客提供平衡的零售体验,并为具有户外休闲和娱乐活动传统的珠海当地人提供户外的活动-- 这就是这条街吸引顾客的有趣的地方和关注点。 在购物中心结构内,联昆设计了一个开放式中庭,白天利用自然采光会有透明的引人瞩目的零售展览区。到了晚上,中庭通过动态的LED照明设计变成一个梦幻世界。


It provides a balanced retail experience for customers and creates an outdoor hospitality for Zhuhai locals who have a tradition for outdoor leisure and entertainment activities – this as an interesting node and focal point in the street that attracts customers. Within the mall structure, LINK designed an open atrium, utilizing natural daylight and creating a transparent and dramatic retail exhibition during the day. At night, the atrium is transformed into a fantasyland through dynamic LED lighting design.


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客户:Unitech

项目规模:住宅 48,276平方米 (两座塔楼,每栋楼45层);办公楼 108,475平方米 (两座塔楼,一座33层,一座26层);商业中心 80,906平方米 (商场+商业街)


来自(SEE MORE) LINK Design Group

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