杭州亚奥万象天地(已建成) | Lead8

杭州亚运村的新一代社区枢纽
A New Community Hub for Hangzhou’s Asian Games Village

作为杭州持续推进城市演进的重要一环，杭州亚奥万象天地为亚运村引入了一个活力焕新的社区枢纽——在这里，建筑、自然与社交活动于以人为本的零售环境中汇聚交融。该综合体为杭州亚运村更新项目的一部分，为这座城市最具变革性的片区之一展现了以生活方式为导向设计的新维度。

As part of Hangzhou’s ongoing urban evolution, Hangzhou Asiad MixC World introduces a lively new community hub to the city’s Asian Games Village – where architecture, nature, and social activity converge within a human-centred retail environment. Conceived within the revitalisation of Hangzhou’s Asian Games Village, the mixed-use development adds a new dimension to lifestyle-led design in one of the city’s most transformative districts.

作为华润置地首个进驻杭州的万象天地项目，这座占地 10 万平方米的综合体为亚运区打造了充满活力的商业、休闲与社交核心。Lead8 负责零售建筑设计，并与 Kohn Pedersen Fox (KPF) 设计的相邻办公楼及酒店塔楼实现无缝衔接。Lead8 为万象天地秉持的设计理念核心，在于致力创造一个彰显空间尺度、动感与体验的独特社区场所。

The first MixC World in Hangzhou for China Resources Land, the 100,000 sqm scheme establishes a dynamic commercial, leisure, and social heart for the Asiad precinct. Lead8 was responsible for the retail architectural design, ensuring a seamless connection with the adjoining office and hotel towers designed by Kohn Pedersen Fox (KPF). At the heart of Lead8’s design philosophy for Asiad MixC World lies a commitment to creating a distinctive community destination that celebrates scale, movement, and experience.

丰富建筑层次及公共空间
Layered Architecture and Open Spaces

建筑形态融合了交错的体量与大胆的几何形态，呈现出 “城市魔方” 的设计概念，使街区景观更富生机并激发探索的意趣。由此形成的多维空间，让访客能在生动的半开放场景中交流、购物、用餐与聚会，同时保持着亲切宜人的人文尺度。设计愿景是打造一个引人探索及促进交流的场所。通过构建丰富的空间层次，并将设计与公共生活深度融合，亚奥万象天地能够超越其零售功能，融入并共鸣于杭州不断演进的文化与社交认同之中。

The architectural expression combines intersecting volumes and bold geometric forms, embodying an “Urban Rubik’s Cube” concept that enlivens the streetscape and encourages exploration. The result is a multidimensional environment where visitors can connect, shop, dine, and gather within a lively semi-open setting that remains distinctly human in scale. The vision was to craft a place that invites discovery and interaction, by layering spatial variety and integrating the design with public life, allowing Asiad MixC World to resonate beyond its retail function, to become part of Hangzhou’s evolving cultural and social identity.

项目汇聚超过 260 家国内外品牌，涵盖泡泡玛特、盒马鲜生及万象影城等旗舰租户，同时引入众多高端生活方式、运动及年轻潮流品牌。开放式公共空间、景观设计及互动装置相互呼应，配合流畅的步行动线，将室内与室外环境有机融合，进一步强化了该项目作为全天候社区生活目的地的定位。随着杭州持续深化“后亚运”时代的城市愿景，杭州亚奥万象天地成为活力社区化设计的典范，为亚运村勾勒出一个互联互通、注重体验的未来蓝图。

The development provides a platform for more than 260 domestic and international brands, including flagship tenants such as Pop Mart, Hema supermarket, and MixC Cinema, alongside high-end lifestyle, sports, and youth-focused labels. Open public spaces, landscaping, and interactive installations complement fluid pedestrian routes that weave together indoor and outdoor environments, reinforcing the project’s role as a year-round destination for the community. As Hangzhou continues to evolve its post-Asian Games urban vision, Asiad MixC World stands as a model for vibrant, community-centric design – shaping a connected, experiential future for the city’s Asian Games Village.

客户：华润集团
服务范围：零售建筑设计
面积：100,000 平方米

来自（SEE MORE） Lead8