In recent years as unicorn tech companies have translated their brand identity into signature headquarters buildings, two typologies have emerged: the egalitarian campus and the powerful, unified icon.
近年来,随着独角兽科技公司将其品牌形象转化为标志性的总部大楼,出现了两种组成类型要素:平等主义园区和强大、统一的标志性。
The impressive scale of the Shenzhen Technology Masterplan development has allowed for an effective embrace of both strategies: a campus of iconic buildings. For the masterplan’s central headquarters building, we propose to maintain these qualities by fitting a vertically arranged campus of office volumes into a singular, iconic envelope to create a natural “summit”.
深圳科技总体规划开发的规模令人印象深刻,可以有效地采用这两种战略:建设由标志性建筑组成的园区。 对于总体规划的中央总部大楼,我们建议通过将垂直排列的办公空间园区安装到一个独特的标志性围护结构中,以创建一个自然的“峰”来保持这些品质。
To form a strong, natural center-point, The Summit embraces a strategy of mediation in response to the various elements of the site. Starting from the heights of the adjacent mid-rise buildings and landscapes, the building’s silhouette rises to form a central apex. The result is a unifying, faceted, mountainlike envelope; its iconic legibility strengthened by the complexity it contains within.The vertical “campus” is generated by multiplying and densifying the masterplan’s various blob and block buildings into a studied stack—a natural, vertical extension of the surrounding urban fabric.
为了形成一个强大的、自然的中心点,“峰”采用了一种调解策略,以应对场地的各种元素。 从邻近的中层建筑和景观的高度开始,建筑的轮廓逐渐上升,形成一个中央顶点。 其结果是一个统一的、多面的、山一样的外壳; 其标志的易读性因其所包含的复杂性而得到加强。垂直“园区”是通过将总体规划中的各种空间需求和街区建筑倍增并致密而形成的,形成一个经过研究的堆叠——形成周围城市结构的自然垂直延伸。
The different floorplates allow tenants to arrange various office configurations suited to their needs. Between the volumes, semi-conditioned outdoor spaces are filled with light, shadows, views, and people, all contributing to a dynamic composition. The ambiguous hierarchy between objects and container rejects a singular reading, forging instead a dual identity for the headquarters building and the future of the internet industry—a singular realm with infinite possibilities.
不同的楼层允许租户根据自己的需求安排各种办公室配置。 在建筑之间,半室外空间充满了光、影、景色和人,所有这些都促成了动态的构图。 物体与容器之间模糊的层次关系不能单一的解读,而是为总部大楼和互联网行业的未来打造了双重身份——一个具有无限可能性的单一领域。
LOCAL DESIGN INSTITUTE: CCDI Group
STRUCTURE: Ramboll
VERTICAL TRANSPORTATION: Ramboll
SUSTAINABILITY CONSULTANT: Ramboll
TRAFFIC CONSULTANT: Qianhai SPOM
FAÇADE CONSULTANT: VS-A
MULTIMEDIA: Loom On The Moon, Atchain
RENDERINGS: Tegmark
MODEL PHOTOGRAPHY: Shuo Dang
SEE MORE (来自) OMA