哔哩哔哩上海总部 (建设中) | Ennead
哔哩哔哩上海总部的设计灵感源自该视频技术平台独特的文化与品牌形象，在正在发展的杨浦创新区中，它将成为“生活、工作、娱乐”的催化剂。
The design of bilibili’s Shanghai headquarters draws inspiration from the video technology platform’s unique culture and identity, serving as a live/work/play catalyst within the developing Yangpu Innovation District.
项目地块位于“一江一溪”（黄浦江、苏州河）区域内，该区域是上海《2035规划》中的重点发展区。核心活动区原为滨水工业区，将转型为支持创新与创造力的混合用途国际都市。
The project site is located within the “One River, One Creek” (Huangpu River, Suzhou Creek) area, a key development area in Shanghai’s 2035 plan. The central activity zone, formerly a riverfront industrial area, will transform to a mixed-use global city in support of innovation and creativity.
包括哔哩哔哩在内的科技企业的入驻，将激活该区域，保护其历史遗产，并推动其未来发展。根据杨浦区的城市规划理念，该地块将成为杨浦滨江的活力核心，可将浦东陆家嘴金融区的壮丽景色尽收眼底。
The introduction of technology companies, including bilibili, will activate the district, preserve its historical heritage, and contribute to its future growth. According to the urban planning concepts for the Yangpu District, the site will serve as dynamic focal point to the Yangpu Riverside, offering spectacular views to the Lujiazui financial district in Pudong.
该地块占地9.2公顷，位于杨树浦路与平定路交汇处，由四块地块组成。这两条道路，杨浦路（哔哩哔哩大道）和南宁武路将地块一分为二。位于西南地块的两栋历史工厂建筑将进行修复，并成为该开发项目内一个以历史为灵感的新文化中心。
The 31-acre site, located at the intersection of Yang Shu Pu Road and Ping Ding Road, includes four plots. These plots are bisected by two roadways, Yang Pu Road (bilibili Way) and South Ning Wu Road. Two historic factory buildings occupying the south-west plot will be restored and form the foundation for a new, historically inspired cultural hub within the development complex.
园区总体规划和建筑设计被构思为一系列建筑形象，这些形象植根于bilibili的品牌标识及其视觉梦境美学。 建筑体量采用“蘑菇”或“bilis”的形态，这种易于辨识的上重下轻造型，其圆角逐渐收窄，最终形成支撑性的蘑菇柄。围绕蘑菇柄形成的空间被规划为室内外公共活动区。这些遍布整个项目的空间，是bilibili致力于社区建设、包容性以及充满青春奇思妙想精神的实体体现。
The campus masterplan and building designs are conceived as a family of architectural characters rooted in bilibili’s brand identity and visual dreamscape aesthetic. The massing for the buildings employ “mushrooms” or “bilis”, identifiable, top-heavy forms with filleted corners that taper to supporting stems. The spaces provide around the stems are programmed as exterior and interior communal activity zones. These spaces found throughout the development are a physical representation of bilibili’s commitment to community-building, inclusivity, and a spirit of youthful whimsy.
区域划分：该项目分为三大主要区域：哔哩哔哩大道、ACG文化中心与广场，以及滨水村。尽管这些区域在园区内各自独立，但它们通过交通动线和共享公共空间相互连接，并采用统一的、受哔哩哔哩文化启发的建筑语言。
Defining Zones: The development is divided into primary zones; bilibili Way, ACG Cultural Hub & Plaza, and The Riverfront Village. Although distinct zones within the campus, they are interconnected through circulation zones and shared public space and share a common, bili-inspired architectural language.
“哔哩哔哩大道”是该开发项目的主要东西向商业零售主干道，西侧以总部大厦和ACG广场为标志，中部区域分布着四栋总部大楼，东侧则有两栋哔哩哔哩扩建办公楼。这两栋建筑通过一座多层玻璃天桥相连，将内部的办公空间连接起来。
bilibili Way is the main east-west commercial and retail spine of the development, marked by the Headquarter Tower and ACG Plaza to the west, four Headquarter buildings in the central area, and two bilibil expansion office buildings to the east. The two buildings are connected by a multi-level glass sky bridge linking the office program within.
ACG文化中心与广场：动画、漫画与游戏（ACG）文化中心与广场是该开发项目的城市核心。 这座玻璃亭楼既融合新旧元素，又在功能与空间上将三座历史悠久的工厂建筑有机地连接在一起。作为广场和河滨区域的视觉地标，新亭楼将设有一个多功能空间，可举办展览和大型活动。广场内设有一个下沉式庭院，有助于加强与地下零售空间的连通性。
ACG Cultural Hub & Plaza: The Animation, Cartooning, and Gaming (ACG) Cultural Hub and Plaza is the civic heart of the development. A blend of new and old, the glass pavilion building programmatically and physically stitches together the three historic factory buildings. Serving as a visual beacon from both the plaza and the riverfront, the new pavilion will house a multipurpose space able to house exhibitions and large events. The plaza includes a sunken court that helps to increase connectivity to the below-grade retail spaces.
滨河村：位于地块东南角的滨河村包含一栋住宅楼和一组可租赁的中层办公楼，这些建筑围绕着一个多层下沉式庭院布局。L形住宅楼采用阶梯式体量设计，并设有屋顶露台，是“哔哩哔哩大道”与滨河村之间的过渡空间。其由圆角盒体与窗洞构成的形态，在视觉上将住宅楼与园区的其他部分有机地连接起来。 建筑上层较小的楼板面积使得住户能够通往室外露台，充分利用了毗邻河岸的地理优势。
Riverfront Village: The Riverfront Village located at the south-east quadrant of the site includes a residential building and cluster of leasable mid-rise office buildings arranged around a multi-level sunken court. The L-shaped residential building, with stepped massing and rooftop terraces, is the transition between bilibili Way and the Riverfront Village. The composition of boxes with rounded edges and window openings, visually ties the residential building back to the rest of the campus. The smaller floorplates at the upper level of the buildings allow for access to exterior terraces, taking advantage of the proximity to the riverfront.
面积：773,645 平方米
项目：办公空间、零售、文化综合体、住宅、地下停车场
摄影图片来源：设计威士忌
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