昆泰大厦改造,北京 | gensler

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The Kuntai tower renovation project has pioneered the ChaoWai Street urban renewal area it calls home. The renovation design aims to rebrand Kuntai into a culture hub on ChaoWai Street that creates stories of innovation, activates community connections, and creates a memorable experience for everyone.


昆泰大厦改造项目是朝街城市更新区域的先行者。改造设计旨在将昆泰重塑为朝外大街的文化中心,创造创新故事,激活社区联系,并为每个人打造难忘的体验。


Transparency, permeability, and flexibility are the key elements of the tower design. By introducing a full-height retail atrium on the north side facing the main street and a double-height office lobby on the south-facing side, the headquarters design enhances both physical and visual connectivity and creates an anchor point. Flexibility across floors enables various programs and supports a range of tenants, activating both the retail podium and tower offices to create diverse experiences. By replacing the 1990’s-era facade with a highly efficient curtain wall system, the Kuntai headquarters offers a well-lit and connected office environment and acts as an iconic beacon from the street level.


通透性、渗透性和灵活性是大厦设计的关键要素。通过在北侧面向主街引入一个通高的零售中庭,并在南侧引入一个双层高的办公大堂,总部设计增强了物理和视觉上的连通性,并创造了一个锚点。跨楼层的灵活性可实现各种功能并支持各种租户,从而激活零售裙楼和大厦办公空间,创造多样化的体验。通过将上世纪90年代的立面替换为高效的幕墙系统,昆泰总部提供了光线充足、互联互通的办公环境,并成为街道层面的标志性地标。


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The project uses curved terracotta as curtain wall mullion — an homage to local history and culture — while also introducing spaces for displaying modern art and digital installations, including a clear staircase, a retail atrium with a full-height art installation, a transparent LED screen for digital display, and a terrace space on the crown that acts as an outdoor gallery venue. The Kuntai tower renovation is not just a building that connects and activates urban renewal, but also a place to link time and culture, creating a future art and cultural destination on ChaoWai street.


项目采用弧形陶土作为幕墙竖框,致敬当地历史文化,同时引入了展示现代艺术和数字装置的空间,包括通透的楼梯、带有落地艺术装置的零售中庭、用于数字显示的透明LED屏幕,以及顶部可作为户外画廊场地的露台空间。昆泰大厦的改造不仅是一座连接和激活城市更新的建筑,更是一个连接时间和文化的场所,旨在打造朝外大街上未来的艺术文化目的地。


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