苏州万象天地 | Lead8

在历史商圈以街区主导的零售场所营造

Street-led Retail Placemaking for a Historic District

苏州万象天地是一座总面积达 14 万平方米的商业综合体，重新定义了中国最具文化底蕴城市之一的未来零售图景。项目坐落于历史悠久的石路商圈，以街区导向的设计模式，将零售业态嵌入由街道、庭院与公共空间交织而成的开放式城市网络之中。

Suzhou MixC World is a 140,000 sqm mixed-use retail destination that reimagines the future of urban retail in one of China’s most culturally rich cities. Located in the historic Shilu district, the project introduces a street-led model that embeds retail within a porous, city-like network of streets, courtyards and public spaces.

苏州万象天地由华润置地、华润万象生活与华贸集团联合开发，是苏州华贸中心整体规划中的重要组成部分，毗邻丽思卡尔顿酒店、甲级办公楼、国际化公寓及 H+ 美术馆。该项目标志着中国零售格局的进一步转型——从以往内向封闭的空间模式，迈向更加开放、以体验驱动的城市环境。

Developed for China Resources Land, CR Mixc Lifestyle and Huamao Group, Suzhou MixC World forms a key component of the wider Suzhou China Central Place, alongside the Ritz-Carlton hotel, Grade-A offices, international apartments and the H+ Art Museum. The project signals a broader shift in China’s retail landscape – moving beyond inward-facing typologies and toward open, experience-driven urban environments.

为人流与互动而设

Designed for Movement and Engagement

Lead8 的设计并非从建筑形态出发，而是始于对城市生活模式的深刻洞察。设计将既有资产转化为一个灵活且具前瞻性的目的地，精准回应零售、餐饮与社交生活不断演变的需求。其核心在于一个细密的步行网络，以“点—线—环”的空间策略，透过层叠的空间序列串联各个关键节点，从而引导人流，激发探索与互动。

Rather than starting with form, Lead8 began with how the city is used. The design transforms an existing asset into a flexible, future-ready destination that responds to changing patterns of retail, dining and social life. At its core is a finely grained network of pedestrian routes structured around a “point–line–ring” strategy, connecting key destinations through layered spatial sequences that encourage movement, discovery and interaction.

项目借鉴苏州古典园林与历史街巷的肌理，完美平衡了空间的私密度与开放性。狭窄的餐饮巷道延展为开阔的零售大道，而框景、层层递进的空间与精心布局的视野远景，则呼应着传统园林的空间叙事手法。项目在动线与场景的编排中，巧妙融入了对《姑苏繁华图》的现代诠释，将深厚的文化记忆转化为当代的商业体验。

Drawing from Suzhou’s classical gardens and historic street patterns, the scheme balances intimacy and openness. Narrow dining lanes unfold into expansive retail avenues, while framed views, shifting thresholds and controlled vistas echo the spatial storytelling of traditional gardens. References to the Gusu Prosperity Scroll are embedded in the project’s choreography, translating cultural memory into a contemporary commercial experience.

从商场走向城市

A Shift From Mall to City

街区生活是整个空间与商业策略的核心所在。项目规划了风格鲜明的多元生活街区——包括时尚街、美食巷、文化节点与社交广场——旨在吸引年轻客群，并支持新兴零售业态的发展。宽阔开敞的店面结合可灵活调整的规划模块，让商户能够随时间演进而持续更新；同时室内外空间的无缝衔接，进一步模糊了建筑与公共领域之间的边界。

Streetlife is central to both the spatial and commercial strategy. Distinct lifestyle zones – including fashion streets, food alleys, cultural nodes and social plazas – are designed to attract younger audiences and support emerging retail formats. Large, open shopfronts and adaptable planning modules allow tenants to evolve over time, while seamless indoor-outdoor transitions blur the boundary between architecture and public realm.

项目自规划初期已将运营绩效纳入核心考虑。项目先从运营视角出发，将动线组织、可视性与灵活性作为关键原则，以实现项目的长期价值，并确保其在未来十年乃至更长时间内具备持续调整与演进的能力。

Operational performance was embedded from the outset. The project was approached from an operational perspective first. Circulation, visibility and flexibility drive long-term value, ensuring the development can adapt over the next decade and beyond.

打造多层次的体验

Shaping Layered Experiences

气候响应式设计在塑造空间体验中发挥着关键作用。遮荫步道、层叠式檐篷及优化街道朝向为项目营造出更为舒适的微气候环境。同时，融合成熟植栽、水景与绿色广场的一体化景观设计，进一步优化了人们在场所中的活动与社交体验。

Climate-responsive design plays a critical role in shaping the experience. Shaded walkways, layered canopies and strategically oriented streets create comfortable microclimates, while integrated landscape – featuring mature planting, water elements and green plazas – enhances how people use and socialise within the spaces.

一系列公共广场犹如城市客厅，承载着从大型活动到日常聚会的多元场景。这些公共空间不仅强化了项目作为商业目的地的属性，更使其成为整座城市中不可或缺的公共与文化锚点。

A series of public plazas function as urban living rooms, supporting a spectrum of activity from large-scale events to informal gathering. These spaces reinforce the project’s role not just as a retail destination, but as a civic and cultural anchor within the city.

Lead8 以一体化的设计策略，为项目提供零售商业规划、立面建筑设计、室内设计与商户协调，打造出兼具整体性与灵活性的空间环境，使商业效益与城市体验得以协同发展。

Lead8 delivered a fully integrated design approach spanning retail planning, façade architecture, interiors, and tenant coordination. The result is a cohesive yet adaptable environment where commercial performance and urban experience are closely aligned.

自开业以来，苏州万象天地凭借强劲的人流与公众参与度，迅速发展成为中国乃至整个亚太地区以零售驱动城市营造的全新标杆。

Since opening, Suzhou MixC World has attracted strong footfall and public engagement, positioning it as a new benchmark for retail-led placemaking in China and across the Asia Pacific region.

客户：华润置地、华润万象生活及华茂集团

面积：140,000 平方米

服务范围：零售商业规划、建筑立面设计、室内设计

来自（SEE MORE）  Lead8